Tom ReidMay 14, 20202 minWill brokers survive Covid-19 ?In my opinion, we’re in the calm before the storm. Insurance is somewhat of a good news story right now.
Gabrielle ReidMay 14, 20204 minSEO 101SEO or “search engine optimization” is essentially the practice of acquiring digital traffic through “natural,” “organic,” and “free” search
Tom ReidMay 14, 20202 minThe Digital Sales Cycle for P & C Insurance Part 1 - CustomerThe sales cycle - this is the process that turns prospects into long term clients
Gabrielle ReidOct 20, 20213 minContent – Why it’s (Still) King, and Why it Matters for Your BusinessWhy is content writing important? It drives SEO, audience engagement and brand
Tom ReidMay 26, 20203 minThe "Post-Covid" BrokerCustomer behaviour is changing rapidly due to Covid-19. Insurance brokers will survive & prosper when they adapt to those customer changes.
Tom ReidMay 7, 20205 minThe Digital Sales Cycle for P & C Insurance Part 2 - StagesPart 1 described the customer’s thought process. Now, it’s time to look at the steps in the sales cycle itself. As mentioned in part 1,...