Blog | grtr consulting

Will brokers survive Covid-19 ?

In my opinion, we’re in the calm before the storm. Insurance is somewhat of a good news story right now.

SEO 101

SEO or “search engine optimization” is essentially the practice of acquiring digital traffic through “natural,” “organic,” and “free” search

The Digital Sales Cycle for P & C Insurance Part 1 - Customer

The sales cycle - this is the process that turns prospects into long term clients

Content – Why it’s (Still) King, and Why it Matters for Your Business

Why is content writing important? It drives SEO, audience engagement and brand

The "Post-Covid" Broker

Customer behaviour is changing rapidly due to Covid-19. Insurance brokers will survive & prosper when they adapt to those customer changes.

The Digital Sales Cycle for P & C Insurance Part 2 - Stages

Part 1 described the customer’s thought process. Now, it’s time to look at the steps in the sales cycle itself. As mentioned in part 1,...